Concept design · In family validation

A screen-free connected toy concept for closer hearts.

A screen-free companion concept designed to help children hear the familiar voices, stories, and care of the people who matter most—even when they are apart.

Concept in development Caregiver-guided Screen-free direction

One caring world. Distinct products.

Built for connection, learning, and the moments families remember.

Flagship · In development

The connected toy

Designed to carry familiar voices, stories, reminders, soothing sounds, and caring routines between trusted adults and children.

Explore the connected toy concept
Published · Available now

Growing with Bassma storybooks

Independent books that use warm stories, rhyme, curiosity, and family discussion to explore values and life skills.

Browse all storybooks

A caring voice can travel both ways

One caring connection, carried in three simple steps.

BassmaToy is being designed to make familiar voices and meaningful audio easy to exchange through a caregiver-guided, screen-free experience.

Trusted adultSends or receives a caring moment
Caregiver-guidedCarries it through BassmaToy
Child’s momentReceives or shares a familiar voice
  1. 01

    Create a caring moment

    A trusted adult records or chooses a voice message, story, reminder, soothing sound, or familiar routine.

  2. 02

    Send it through BassmaToy

    Approved content reaches the companion through a caregiver-guided experience.

  3. 03

    Keep the connection going

    The child can hear a loving voice or story and share a voice moment back, keeping the relationship at the center.

Concept shown for family feedback. Final features, testing, and availability may change.

Closeness without handing over a phone

Designed for the moments distance makes harder.

The BassmaToy companion begins with a simple idea: when loved ones are apart, a child can still receive a caring moment created by someone they know and trust.

Voice messagesStoriesSoothing soundsRemindersComforting routines
Share what your family needs
Good morning

A loving start from someone away

Share a familiar voice before a trip, a workday, or time apart.

Storytime

A familiar voice at bedtime

Bring a trusted adult’s storytelling into a child’s evening routine.

Everyday care

A gentle reminder or calming routine

Support small, caregiver-chosen moments throughout the child’s day.

Technology supports the family connection; it does not replace adult care, supervision, or time together.

Designed with families, not just for them

Caregiver guidance and clear choices come first.

The connected toy is still being shaped. Safety, privacy, understandable controls, and honest testing information are part of the product work—not an afterthought.

01

Trusted adults lead

Setup, content, and connection are intended to remain caregiver-guided.

02

Simple choices

Families should understand what is shared, when it is available, and who controls it.

03

Details before any sale

Safety, privacy, and testing information will be shared before purchase or early product testing.

Stories with their own purpose

Books that help children imagine, question, and grow.

The Growing with Bassma books stand on their own. Through rhyming stories, adventures, and activities, they create room for learning, values, curiosity, and conversation.

Shop the books on Amazon
CourageKindnessPatienceResponsibilityFamily loveCuriosity
Browse all books
Books for groupsPlanning for a school, library, retailer, program, or event?
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Follow the BassmaToy journey

Stories, questions, and family feedback—shared as we build.

Know the difference

What families should know in Phase 0.

The books are available now. The connected toy is not yet for sale.

Is the connected toy the same product as the storybooks?

No. The patent-pending connected toy is BassmaToy’s flagship product in development. The Growing with Bassma storybooks are a separate product line with their own reading, learning, and family-conversation goals.

Can I buy the connected toy today?

Not yet. The connected toy is in development and family validation. Feedback gathered in Phase 0 will help shape the first version, safety and privacy controls, pricing, and early testing.

Can I buy the storybooks now?

Yes. Published Growing with Bassma titles are available through Ahmed Elwali’s Amazon bookstore. Availability and formats may vary by title and country.

What is the connected toy designed to do?

The concept is designed to help children feel close to parents, grandparents, relatives, and trusted caregivers through familiar voice messages, stories, soothing sounds, reminders, and comforting routines—all with caregiver guidance.

What happens when I take the survey?

The current survey takes about 5–7 minutes. Honest feedback is welcome, contact details are optional, and participants currently receive free access to one BassmaToy storybook after completion.

How will safety and privacy work?

Caregiver oversight, clear controls, and transparent choices are part of the product direction. Detailed safety, privacy, and testing information will be published before families are asked to buy or test the connected toy.

A short founder update

A journey we are shaping together.

Hear why BassmaToy is sharing the work while the connected toy is still in development—and how stories, behind-the-scenes decisions, and family feedback belong in that journey.

  • See the concept and published stories in context.
  • Follow development without mistaking a concept for a finished product.
  • Help shape what the team explores next.
48-second founder update · Captions included · Video loads when you press play

Your family’s voice belongs in the design

Help shape the connected toy.

Share honest feedback in the 5–7 minute survey. Contact details are optional, and current participants receive free access to one BassmaToy storybook after completion.

Take the family surveyOpens a Google Form in a new tab · The connected toy is not yet for sale